MODERN ELEGANCE
“I used to think I was creating an “East-meets-West” style. But now I see more clearly. I think women all over the world are the same. They are both vulnerable and powerful at the same time. They desire to be both loved and respected. Our customers call us “the designer who understands women best.” My aim is to unleash the power of femininity, for women worldwide.”
GRACE CHEN, CHIEF DESIGNER AND FOUNDER OF GRACE CHEN COUTURE
WHO'S DESIGNING FOR MODERN CHINA?
As the first mainland Chinese alumni of New York’s Fashion Institute Of Technology, Grace Chen was a designer to the stars before setting up her own label in China in 2009. She has been hailed as “the Power Dresser of China” by South China Morning Post and “China’s Most Sought-After Couturier” by The Hollywood Reporter. Regarded as one of China’s most influential fashion innovators, Grace has become one of the go-to designers for some of the most prestigious and successful women around the world, earning her the title from media and customers alike, "the designer who understands women best".