2019 THE WORLD AHEAD: THE RISE OF THE COUTURE DESIGNER IN CHINA
FEBRUARY 21ST, 2019
"This is a rise in interest in very top-end, home-made Chinese couture. She is the go-to, very classical, elegant, high-end Chinese couturier.
Grace Chen has a particular way of making fashion what is called “experiential”. Which is once you have all these beautiful things, what experiences can you have with it that you didn’t have before?
The idea is the designer is trusted to curate a lifestyle experience – I thought this was very innovative. As people want out of very high-end designer clothes, more than just the item hanging in the wardrobe waiting for the next birthday."
- Head of Economist Radio, Ann McElvoy